btPhototrend in France has been doing the job other photography sites and magazines haven’t at CP+ 23.This is part of an interview with:‘Yu Takae, Senior Manager en charge de la planification des produits ILC – les boîtiers à objectifs interchangeables – chez Sony Corp.’:“Nous pensons que les appareils APS-C peuvent répondre à des besoins différents de ceux des appareils plein format, grâce à leur format compact. Sony continuera donc à relever le défi de créer des produits attrayants non seulement pour la création de vidéos, mais aussi pour les photographes.””We think APSC cameras can respond to different demands than those for full-format, thanks to their compact form. Sony will therefore continue to rise to the challenge of creating attractive products not only for video but also for photography.”

Thanks for that!  It's interesting that the interviewee is himself a keen photographer.As well as an updated (and in French - what excellent French he speaks!) version of the old saw about "IBM does not comment on unannounced products" I remember from the 70s and 80s.CheersMike M

xzDutchMM wrote:Thanks for that! It's interesting that the interviewee is himself a keen photographer.As well as an updated (and in French - what excellent French he speaks!) version of the old saw about "IBM does not comment on unannounced products" I remember from the 70s and 80s.CheersMike MI suspect quite a few Sony people are keen photographers; certainly most of the ones  I met at a Sony launch turned out to be,

I made a similar post in ‘News and Rumors’ with a link to the full interview, which has much more in it, but apparently it doesn't count as ‘News’.Here’s the link:https://phototrend.fr/2023/03/interview-sony-cpplus-2023-yu-takae-a7r-v/

"We already offer the A6600 and A6400 as cameras for photography. As an industry leader, we now need to meet a new demand for video/vlog shooting with interchangeable lens cameras. For example, the ZV-E10 showed very good results. On the other hand, the real-time AF of the ZV-E10 is also used for photography. Many users therefore also use these devices to take photos."Not very encouraging for a new camera A6XX

DutchMM wrote:Thanks for that! It's interesting that the interviewee is himself a keen photographer.As well as an updated (and in French - what excellent French he speaks!) version of the old saw about "IBM does not comment on unannounced products" I remember from the 70s and 80s.CheersMike MWell, no one wants the "Osborne Effect".

Osborne - now there's a blast from the past!  I remember we dipped our toe in that water (I was working for Ernst & Whinney, now part of EY) in the 80s.Still, as long as my a6600 keeps clicking over ...

I read that as him saying that the products will do both video and photography well. I don't see a photocentric APS-C camera coming from Sony at any point in the near to mid term. Would love to be wrong and see Sony slap together something from their FF parts bin including body, IBIS and electronics and the same sensor as the FX30 at about the same price, sub $2K.

I read it the opposite - as quoted by the OP - that they will look after the stills shooters as well as the vloggers.  But as long as my a6600 keeps clicking ...CheersMike M

As far as small-format APSC cameras are concerned, Sony’s biggest rival had this to say at CP+23:“Ainsi, la compacité et la légèreté sont donc deux points communs entre les modèles APS-C de la gamme EOS R et ceux de la série EOS M.Cependant, le gabarit des boîtiers de la série M est encore plus réduit, et il existe toujours une forte demande en ce sens de la part de nos clients. Cela signifie que nous continuerons à proposer la série EOS M, car nous devons répondre à cette forte demande.””The compactness and light weight are two things the APSC EOS R and the EOS M series have in common. . .The EOS M bodies are even smaller, and there is always a strong demand for this from our clients. That means we will continue offering the EOS M series because we have to respond to this strong demand.”If Canon sees a ‘strong demand’ for small, lightweight APSC cameras, even though most Canon watchers have written off the EOS M series, one might expect Sony to see the same.

I think if you are primarily a photo shooter and are looking for an upgrade to the A6600 line of cameras that are still using an almost 10 year old sensor and old menus you will have to upgrade to full frame if you want to stay with Sony. I think after years of waiting it's pretty clear Sony will continue to wave the upgrade carrot but nothing will become of it. Sony has  shown  time and time again that their focus for the APS-C line is Video.  I for one have stopped investing in E-mount APS-C lens because of this. If you are a photo shooter and want to stay with the APS-C sized sensors I'd invest in Fuji today instead of Sony because at least Fuji is releasing new camera designs instead of just rehashing parts from an old parts bin as Sony continues to do

ssGundamit wrote:I read that as him saying that the products will do both video and photography well. I don't see a photocentric APS-C camera coming from Sony at any point in the near to mid term. Would love to be wrong and see Sony slap together something from their FF parts bin including body, IBIS and electronics and the same sensor as the FX30 at about the same price, sub $2KHe spoke—so has Canon—about the growth of video and the importance of hybrid camera demand in the future. BUT, Sony has just brought out the A7Rv, which clearly leans more to the photography side than video. In fact, that’s exactly what’s fuelled a load of complaints. (Largely from people who think every picture should move?)

no.

Well, there's none so blind as them that don't want to see.CheersMike M

Hmm... Funny that this just "news" rumour just showed up.High end APS-C E-mount camera before Summer

bryan withay wrote:Hmm... Funny that this just "news" rumour just showed up.High end APS-C E-mount camera before SummerThis is the all to familiar carrot that we have been hearing for over two years now. These rumors contain as always little specific information and I suspect are more to increase youtube hits for the author than anything else. Hard to argue with sources who promise something, some time in the future.

I can remember when Sony updated APSC camera almost every year.   NEX 5, 5N, 5R, 5T, etc.

oldthor wrote:bryan withay wrote:Hmm... Funny that this just "news" rumour just showed up.High end APS-C E-mount camera before SummerThis is the all to familiar carrot that we have been hearing for over two years now. These rumors contain as always little specific information and I suspect are more to increase youtube hits for the author than anything else. Hard to argue with sources who promise something, some time in the future.Only two years?   I use the NEX7 for years all the while reading a replacement and more "professional" APSC camera was coming soon.

Then if would need to have at least 32MP seeing how the Fuji already has 40MP.

JasonM13 wrote:I can remember when Sony updated APSC camera almost every year. NEX 5, 5N, 5R, 5T, etc.For a 5-series, yes.  Then less frequently for the 6-series.  And people expected eventually for there to be an A7000.  I think at this point, maybe the A7C is that?  Or other FF camera, if you want to step up from the A6600.  I would expect an A6700 or such eventually.